Player Segments

Player Segments let you target Triggers, Broadcasts, Reward Campaigns, or Surveys to specific groups of players based on their behavior, activity, platform usage, or play history. Each Segment is made up of one or more conditions. To qualify for a Segment, a player must match all conditions within that Segment.

If multiple Segments are attached to the same feature, they are evaluated as an OR condition. This means a player only needs to qualify for one of the attached Segments.

Segments also control who can play your game through Limit Access.

Use Cases

• Reward players who have reached a specific playtime threshold
• Show platform-specific news or updates to players on Steam, Xbox, or PlayStation
• Target returning players who have not played recently
• Reward players who have also played another game in your portfolio
• Run campaigns for specific player groups without affecting your entire player base
• Limit a reward to a fixed window of dates and times
• Start an event at the same local time in every region
• Reward players who already own a specific asset
• Target players who do not yet have an entitlement for a catalog listing
• Create claimable rewards in Discord using Squire
• Send a Survey to a specific group of players
• Limit a scheduled Reward Campaign to a specific group of players
• Restrict game access to players on a specific platform or with an Entitlement
• Target players who have completed a specific playtest or survey

How-To

• Create a Segment

Related Systems

Player Segments are attached to Triggers, Broadcasts, Reward Campaigns, Surveys, or Limit Access, and Segment conditions can filter on Metadata attached to a player's profile and on whether a player has completed a Playtest or Survey.