CRM Platforms connects LootLocker to an email marketing platform, passing the email addresses your players sign up with through White Label Login — along with the Metadata you choose to map — to that platform's contact list. This lets you build email campaigns around what players actually do in your game, without exporting player data by hand or building your own sync.
Brevo and CleverReach are supported, and both can be connected at the same time.
Data reaches the CRM at two points: when a player creates a White Label Login account, their email address is passed as a new contact; when their Metadata changes, the values for any mapped keys are written to the fields you mapped them to. It flows one way only — nothing you change in the CRM comes back to LootLocker, and nothing beyond the email address and your mapped keys leaves it.
Because contacts are created as players sign up, the players you already have aren't passed. Contact LootLocker if you need a one-off export of them.
Use Cases
Section titled “Use Cases”- Welcome new players after they create an account
- Win back players who stopped playing
- Announce updates, seasons, and events by email
- Target a campaign at players who reached a certain level
- Target a campaign at players on a specific platform
- Build a mailing list that reflects in-game behavior
How-To
Section titled “How-To”Related Systems
Section titled “Related Systems”CRM Platforms builds directly on White Label Login, which supplies the email addresses, and on the Metadata attached to a player's profile, which supplies everything else you send.