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Branding

Branding is where you keep your visual identity — colors, logos, background images and fonts — and apply it to the web pages LootLocker hosts and the emails it sends on your behalf. That identity can be a single game's or your publisher's, whichever the pages should carry. Players signing up for a playtest, logging in outside your game or opening a sign-in email see you, not LootLocker.

You build a library of reusable Elements, then pick from that library when styling each site. The same logo or accent color is defined once and used everywhere it belongs.

Use Cases

Section titled “Use Cases”
  • Put your game's logo and background on its playtest sign-up page
  • Match the hosted sign-in page to your game's look
  • Put your logo and colors on sign-in, password reset and reward emails
  • Keep one set of brand colors across every game in your studio
  • Swap a background image across your hosted pages in one edit
  • Give each game in your portfolio its own identity from a shared library

Where Branding Applies

Section titled “Where Branding Applies”
  • playtest.game styles the hosted onboarding page players register on for a Playtest, and the Player Portal they reach afterwards — the same site, entered two different ways, and where standalone Surveys are answered. It takes an accent color, header and body fonts, a logo, a background, a favicon, and a light or dark theme.
  • auth.game styles the hosted sign-in page for White Label Login, which players use when they sign in outside your game. It takes an accent color, header and body fonts, a logo, and a background.
  • White Label Email styles the emails sent to players: Magic Link, Sign Up, Verify Account and Password Reset for White Label Login, and Reward Granted for Rewards. It takes header, button, card and text colors, and a logo.

Each is styled separately, so they can share a logo and diverge everywhere else.

How-To

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Section titled “Related Systems”

Branding styles the hosted pages belonging to Playtests and White Label Login — the onboarding page players register on, the Player Portal where they answer standalone Surveys, the sign-in page they use outside your game, and the emails White Label Login sends. It also styles the email players receive when granted a Reward.